Who Is The Owner Of Crumbl Cookies?

Being a chocolate cookie lover, do you know anything about the owner of Crumbl Cookies? Crumbl Cookies is the fastest-growing and second-largest gourmet cookie company. The first outlet of the company was in the United States of America. In today’s post, I will tell you who is the owner of Crumbl Cookies and the Crumbl Cookies lawsuit.

Who Is The Owner Of Crumbl Cookies?

The owner of Crumbl Cookies is Jason McGowan who opened the debut store along with his cousin Sawyer Hemsley. Both cousins utilized the A/B testing methods to make their final milk chocolate chip cookie recipe. The A/B testing method is also known as bucket testing which usually involves two variants. Jason and Sawyer were on a strong mission to make the world’s best chocolate chip cookie!

Now, you must be wondering who is the owner of Crumbl Cookies in Bountiful. Jordan Sorensen is the franchise owner of Crumbl Cookies, Bountiful.

After knowing whos the owner of Crumbl Cookies, you can keep on reading further to know Crumbl Cookies’ net worth

About The Owner Of Crumbl Cookies

Crumbl Cookies owner Sawyer Hemsley attended Utah State University in Logan, Utah. Sawyer and Jason used the A/B testing method to make their chocolate cookie recipe. Crumbl Cookies sued two fellow cookie companies named Cerave Cookies and Dirty Dough in 2022. They alleged that these companies had unique ties to Crumbl and had a similar marketing and business model.

Jason was a master in building websites while Sawyer is a professional in baking cookies. This whole process of making cookies was simple and within five years the company became famous all over the United States of America!

The menus of Crumbl Cookies rotate weekly and include seven cookie flavors. Because of this, the company has experienced rapid franchising. However, the company’s following on TikTok reached 1.6 million within six weeks in 2021. As of 2022, the company has over seven million combined followers on TikTok and Instagram.

During the COVID-19 pandemic, the company expanded to 100 locations by 2020. And 149 locations across the United States by 2021. By the end of 2021, the company had over 300 stores in the country. Slowly, it grew to over 400 locations in 45 states by 2022. Sawyer the owner of Crumbl Cookies’ net worth is estimated to be $25 million USD. On the other hand, the net worth of Crumbl Cookies is $46.6 million from the 327 locations across the US.

In 2022, the U.S. Department of Labor fined 11 Crumbl Cookies franchises across six U.S. states. This fine was for violations of child labor impacting 46 workers who were minors. However, this violation included assigning underage employees to shifts that exceeded the permitted hours. The parent company later issued a statement apologizing and affirming its commitment to a safe and welcoming work environment.

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How Much Does The Owner Of Crumbl Cookies Make?

As per records, Crumbl Cookie generates around $53.4 million through its sales. An individual Crumbl Cookie franchise owner can make around $1.3 million through its sales, in which profit is estimated at around $284,00.

Where Is The Founder Of Crumbl Cookies From?

Logan, Utah

Crumbl was founded by Sawyer Hemsley and Jason McGowan in 2017 while Hemsley attended Utah State University in Logan, Utah. Hemsley and McGowan utilized A/B testing methods to come up with their final milk chocolate chip cookie recipe.

Who Did Crumbl Cookie Sue?

The franchise Crumbl Cookies filed a federal lawsuit against the smaller Dirty Dough company in May, alleging that Dirty Dough copied its cookie design and packaging. Since then, the battle between the two bakeries has escalated into a public brawl, deemed #UtahCookieWars by social-media users.

How Much Is Crumbl Cookie Franchise Worth?

Crumbl Cookies has a franchise fee of up to $25,000, with a total initial investment range of $227,666 to $567,833.

Are Crumbl Cookies Worth The Hype?

They’re much sweeter than other gourmet brands, with a sugary sweetness as opposed to a decadent dark chocolate. (Think more milk chocolate, buttercream frosting and sugar cookie flavors.) They’re chewy on the inside with slightly crisp edges, giving them a good snap when you bite into them.

How Many People Can Eat 1 Crumbl Cookie?

4 servings

Each cookie is 4 servings.

In fact, Crumbl even sells a cookie cutter that divides your cookies into quarters with one maneuver.


Jason McGowan Crumbl Cookies owner founded this tech-driven franchise-model cookie company in 2017. He founded this company along with his cousin Sawyer Hemsley. The company now has over 500 retail stores in over 47 states in the United States. The mission of the owner of Crumbl Cookies was to make the best chocolate chip cookie in the world!


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